Strategic Management: Text and Case
Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee
Strategic Management: Text and Cases, Tenth edition, written by authors Dess, McNamara, Eisner,and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes the all the text and 38 cases.
They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes the all the text and 38 cases.
年:
2020
版本:
10
出版商:
McGraw-Hill Education
語言:
english
頁數:
832
ISBN 10:
1260706583
ISBN 13:
9781260706581
ISBN:
2019920213
文件:
PDF, 29.49 MB
IPFS:
,
english, 2020
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