Strategic Management: A Competitive Advantage Approach,...

Strategic Management: A Competitive Advantage Approach, 17th Edition

Fred David, Forest David, Meredith David
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For undergraduate and graduate courses in strategic management.

A practical, skills-oriented approach to strategic management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the17th Editionhelps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.

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年:
2019
版本:
17th
出版商:
Pearson
語言:
english
頁數:
432
ISBN 10:
0135192226
ISBN 13:
9780135192221
文件:
PDF, 8.08 MB
IPFS:
CID , CID Blake2b
english, 2019
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