Strategic retail management : text and international cases
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
年:
2007
出版商:
Gabler
語言:
english
頁數:
356
ISBN 10:
3834992720
ISBN 13:
9783834992727
文件:
PDF, 2.68 MB
IPFS:
,
english, 2007
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